Srinivasa Rao Bittla

With 20+ years of expertise across industries, I drive digital transformation, build scalable enterprise solutions, and deliver customer-centric insights. Leveraging platforms like Adobe Experience Platform, Oracle Agile PLM, and Circana, I innovate with AI, optimize performance, and empower diverse communities, ensuring measurable impact and sustainable growth through technology-driven excellence.

Driving Innovation in Digital Transformation

A proven leader in delivering transformative digital solutions, I specialize in leveraging platforms like Adobe Experience Platform (AEP), Real-Time Customer Data Platform (RTCDP), and Journey Optimizer to enable organizations to unlock the full potential of their data. My efforts have empowered businesses to create personalized, data-driven customer experiences, boosting engagement and delivering measurable results.

Excellence in Quality Engineering and Performance Optimization

I established and managed Performance Centers of Excellence, introducing best practices and automation utilities that resulted in efficiency gains and significant performance improvements. My hands-on leadership ensured scalable, reliable, and high-performing systems for leading enterprises. I've driven operational excellence across industries with contributions like automating Performance, Scalability, and Reliability testing.

Championing Customer Experience Analytics

As a subject matter expert in customer journey analytics, I have optimized data hygiene and advanced GDPR-compliance features to enhance customer trust and regulatory adherence. My contributions to platforms like Adobe Journey Analytics have supported businesses in achieving granular insights, ensuring data integrity, and driving revenue growth through actionable intelligence.

 

Empowering Communities and Advancing Careers

Through initiatives like Step IT Up America by UST Global, I have played a pivotal role in bridging the gap for underrepresented communities in technology careers. These efforts not only transformed individual lives but also strengthened workforce diversity for partner organizations, with measurable retention and success rates.

Delivering Scalable Enterprise Solutions

My leadership in agile program execution using Oracle Agile PLM has streamlined product life cycle management and enhanced operational efficiency for global organizations. From program cost optimization to service improvements, I’ve ensured scalable and impactful enterprise solutions.

Advancing Market Intelligence and Analytics

By leveraging Circana’s advanced analytics and business intelligence platforms, I’ve helped organizations drive smarter decisions and increase market competitiveness. These initiatives have resulted in actionable insights, enabling precision in strategic planning and execution.

Innovative AI and Automation Expertise

I contributed to training Adobe Experience Platform AI Assistant through advanced prompt engineering, empowering it with operational insights and product knowledge. This innovation enabled real-time assistance, driving efficiency and enhancing user interactions.

Medium Articles:

Human-Centric AI: Collaborating with Intelligent Agents
Chaos Engineering for AI: Testing Pipeline & Network Failures
Chaos Engineering in AI: Breaking AI to Make It Stronger
AI vs. Reality: Why ChatGPT Struggles with Accurate Image Enhancements
🚀 Mastering Agentic AI: Running Multiple AI Agents in Parallel
Building Smarter AI: Data Cleaning, Experimentation, Output Evaluation, and Product Optimization
🧠 Cognitive Supremacy Ahead: Designing the Rise of Artificial Superintelligence